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    剛剛!斗魚正式提交赴美上市申請,直播江湖再掀巨浪
    平臺 |  2019-04-23   | 來源:原創   | 閱讀:3304
    “斗魚在紐交所提交IPO申請,最高融資5億美元。”

    北京時間4月22日晚間消息,斗魚正式向美國證券交易委員會(SEC)提交了FORM F-1招股書,申請在紐約證券交易所進行首次公開募股(IPO)上市,證券代碼為“DOYU”。但斗魚在招股書中未透露發行價格區間、發行量等信息,提到的5億美元募資金額總額也只是占位符,用于計算注冊費,未來該數據肯定會發生變化。在未來提交的補充文件中,斗魚將會披露上述數據。

    ▲斗魚海外上市公司架構

    01
    行業龍頭數據亮眼

    招股書顯示,摩根士丹利、摩根大通、美銀美林為承銷商。此前,斗魚共完成5輪融資,最近一筆融資時間為2018年3月8日,是由騰訊獨家完成的6.3億美元戰略融資。而在此前的4輪融資中,騰訊還直接領投了斗魚B輪和C輪的戰略融資。赴美上市前,騰訊已經成為斗魚第一大股東,持股約40%。

    另有數據顯示,截至2016年、2017年和2018年的12月,該公司分別擁有9870萬、1.821億和2.536億注冊用戶。其中,2018年第四季度平均有1.535億用戶,同比增長14.3%。

    02
    上市之路充滿坎坷

    2016年的”千播大戰”中,很多人對直播平臺的燒錢廝殺記憶猶新,業內對”直播何時盈“”充滿了質疑。事實上,當年確實有上百家直播平臺因資金問題倒下。

    ▲斗魚融資歷史(來源:天眼查)

    其實,早在2017年,斗魚作為國內第一家邁入D輪的直播平臺,就同時宣布公司進入了盈利模式。

    原本,斗魚直播在游戲直播領域用戶規模等已處于領先態勢,但來自虎牙等對手攻勢也十分迅猛。2018年3月6日,虎牙率先披露了IPO的實質性進展,搶先正式宣布在美國進行IPO,為虎牙的長期發展提供資金支持。

    而國內另一家直播平臺映客,也在4個月后成功上市,外界一度為斗魚捏了一把汗。直到2018年底,對于斗魚在香港還是在美國上市的猜測,仍是直播圈的一個熱門話題。

    如今靴子落地,在經歷去年末緊急裁員的風波過后,斗魚終于確定赴美IPO。

    ▲斗魚股東信息(來源:天眼查)

    03
    直播平臺競賽升級

    作為曾被騰訊同一天重金投資的兩家直播公司之一,斗魚上市可謂一波三折,尤其在2018年,大有被虎牙搶走風頭的感覺。

    今年3月5日,虎牙公布了2018年財報,其全年營收入約為46.6億元,全年凈利潤收入為4.6億元。2018年Q4營收15.05億元,其中直播收入占比95.80%,直播業務成為虎牙核心收入來源。

    其實,自王思聰在2015年引入“在線直播”的火種,投資17直播后,這個行業在三年來,逐漸出現了“冰火兩重天”:一邊是熊貓全民直播們苦苦掙扎后,禁不住內憂外患而走向終局;一邊是陌陌虎牙們營收翻番。

    而此番成功IPO,斗魚在寒冬中逆流而上,必將在直播江湖掀起更大的巨浪,與此同時,在抖音、快手等短視頻平臺“異軍突起”的夾擊下,2019會是“視頻命長,直播命短”窘境的破局之年嗎?

    ▲2016年,直播觀察總編輯李玉申(中)采訪斗魚創始人陳少杰(右)和張文明。

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